Precious Chindongo · Co-Founder & Managing Director, Prebo Digital

I help businesses build growth systems that improve acquisition, conversion, and digital performance.

Field notes from running Prebo Digital: what to fix, what to watch, and where AI breaks. One email a week. No hype.

What I write about

Growth systems that produce measurable business outcomes.

SEO & AI search

Visibility in Google and in AI answers, built on search intent and authority.

Paid media

Google Ads, Performance Max and paid social structured around profit, not clicks.

CRO & web

Websites and landing pages that turn traffic into leads and sales.

Analytics, SaaS & practical AI

Clean tracking, clear reporting and AI that removes real operating work.

Latest writing

Guides · 6 min read · Subscribers

Fix your tracking before you scale your ads

Most paid media problems are measurement problems in disguise. A practical audit to run before you add another rand of budget.

Browse all writing

The day job

I co-run Prebo Digital, a South African growth agency for search, paid media and analytics.

Work with Prebo Digital

Case studies

How my team and I achieved these.

Three results from my work with the Prebo Digital team, as published on prebodigital.co.za.

Communica · Electronic components

91%

revenue growth in 12 months, while ad spend grew by only 36%

Challenge

Paid media had plateaued despite consistent investment, with fragmented campaigns, incomplete tracking and limited visibility across 25,000+ SKUs.

What we did

We restructured the account, strengthened conversion measurement, and added product-level optimisation and CRO, then expanded into selected African markets and the UAE.

Result

Revenue +91%, ROAS +52%, ad spend +36%.

Read the Communica case study

Smileshop · Healthcare & personal care ecommerce

384%

ROI through SEO in 6 months

Challenge

The brand needed more traffic and sales from organic search, better rankings for high-value keywords and stronger search visibility.

What we did

We ran a revenue-focused SEO programme built on search intent, on-page and content improvements, and authority building.

Result

ROI +384%, organic revenue +27%, organic traffic +60%, engagement +70% (Jul–Dec 2024, YoY).

Read the Smileshop case study

Lipault South Africa · Fashion & travel retail

325%

revenue growth in 6 months through a brand-led media strategy

Challenge

Product excitement was fading, and brand awareness and market penetration in South Africa were low.

What we did

We built a brand-first strategy on Meta and YouTube, covering channel and budget modelling, creative deployment guidance and audience expansion.

Result

Revenue +325%, brand search +172%, new users +533%.

Read the Lipault South Africa case study

Speaking & events

In the room with business owners.

Presenting to a full room beside a Prebo Digital banner.

SME Growth Summit: “Leveraging AI for Growth in Small Businesses”.

The Digital Digest

One practical playbook a week, from someone who runs the accounts.

Field notes on SEO, paid media, analytics and practical AI.